SEO foundations
Help the right people find your product through useful pages and a clear website structure.
Start with the customer’s task, then check how your pages answer it. These guides connect keyword research, search intent, page quality, and internal links. Use them to decide what deserves a page and how a visitor should move through the site.
Start here
- A SaaS SEO checklist for your first 30 days
Choose the first search tasks worth doing.
- SaaS keyword research: turn customer questions into a page plan
Turn audience questions into a focused page plan.
All 7 guides
An on-page SEO checklist for SaaS pages and articles
Review one page’s purpose, title, description, headings, evidence, links, media, and index eligibility before publishing or updating it.
Read guide FOUNDER GUIDEKeyword cannibalization: diagnose overlap before merging pages
Find pages answering the same search need, review the evidence, and decide whether to clarify, combine, redirect, or retain them.
Read guide FOUNDER GUIDELong-tail keywords for SaaS: find specific questions worth answering
Understand head terms and long-tail demand, find relevant customer questions, and decide when a phrase deserves a section or a separate page.
Read guide FOUNDER GUIDESearch intent: choose the right page for a SaaS keyword
Identify whether a searcher wants an explanation, comparison, product, or working tool, then choose a page format that meets that need.
Read guide FOUNDER GUIDEInternal linking for SaaS: connect the pages customers need
Build an internal linking plan around product questions, useful guides, comparison pages, and documentation, with a small audit you can repeat.
Read guide FOUNDER GUIDESaaS keyword research: turn customer questions into a page plan
Collect relevant keyword ideas, check demand and search intent, and assign each group of customer questions to a useful SaaS page.
Read guide FOUNDER GUIDEA SaaS SEO checklist for your first 30 days
Prioritize search visibility for an early SaaS: check crawlability, choose customer questions, publish useful pages, build relevant references, and measure what happens.
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