Map the questions before adding links
A SaaS website usually contains several kinds of information: what the product does, how a workflow operates, what it costs, and how to set it up. Internal linking connects those explanations. Start with the questions a prospective user asks rather than a target number of links per page.
Take a hypothetical approval tool. A visitor reading about client sign-off may next need a checklist, a permissions explanation, or a demonstration of the approval record. Those are different next steps. A relevant internal link helps the reader choose the explanation they need while keeping the current article focused.
Make a small page map
List the public pages that carry an important customer decision. Assign a purpose and the next useful reference to each. This example shows the planning method, rather than a requirement to create every type of page immediately.
| Starting page | Question that follows | Relevant destination |
|---|---|---|
| Agency use-case page | How does a client approve a version? | A worked approval walkthrough |
| Approval walkthrough | Who can see or change the record? | Permissions documentation |
| Comparison page | Which plan includes this workflow? | Current pricing and limits |
| Checklist resource | Can the product manage this step? | The matching feature explanation |
Use links a reader and crawler can follow
Google’s link guidance explains that standard anchor elements with href destinations are reliably crawlable. It also recommends linking to important pages from other relevant pages. Ask a developer to check any interactive navigation that looks like a link but depends entirely on a click handler without an ordinary destination.
For editorial links, make the relationship understandable in the sentence. A label such as ‘client permissions guide’ tells the reader more than ‘more information.’ Keep important explanations in the page’s visible content, and check that links still work when the site is viewed on a phone or opened directly from a search result.
Audit a useful sample instead of linking everything
Choose your homepage, pricing page, two product or use-case pages, and three useful guides. For each, list the incoming internal links and the next steps it offers. Look for a valuable page that nobody can reach, a destination that no longer exists, or a cluster of links that all promise the same thing and lead to different versions.
Read the pages as a customer would. A long paragraph of loosely related references can interrupt the explanation, while a single well-placed reference can resolve an important question. Consolidate redundant link blocks and retain the references that support an actual decision. Google does not prescribe an ideal universal link count; use the task as your editing boundary.
Keep the map accurate as pages change
When a feature moves, a guide is consolidated, or a URL changes, review the pages that point to it. Updating a destination without updating the surrounding promise can leave a working link that still disappoints the reader. A permissions link should continue to explain permissions, even when the new documentation structure looks different.
Add an incoming-link review to the publication checklist for substantial updates. The writer can nominate likely source pages, and a developer or content operator can confirm the final routes. Keep redirects useful for old external references while updating internal links to the current destination where practical.
Measure whether the journey became clearer
Observe whether readers reach the next page and complete the relevant action, where your analytics supports that measurement. Also ask new users where the explanation became confusing. A visitor finding the right setup document can be a worthwhile result even when it does not create an immediate purchase.
Keep a dated note of the pages and links you changed. Search outcomes can be reviewed later, but a change in impressions alone will not tell you which link made a difference. Start with the improvement you can verify directly: the right explanation is reachable at the point where someone needs it.