Marketing 101
A practical path from a working app to your first users: audience, interviews, messaging, landing pages, channels, and a manageable weekly plan.
Built an app and unsure how to get people to try it? Begin with six core lessons: audience, interviews, messaging, landing pages, channel choice, and a weekly plan. Each has a worked exercise and a downloadable worksheet. When a complementary team serves the same audience, the partnership guide helps plan a bounded collaboration. Examples are labeled when fictional; use the evidence to choose your next step.
Start here
- How to find the right audience for your app
Choose a specific audience and the uncertainty you need to investigate.
- Customer interviews for builders: learn what potential users need
Plan a useful conversation and separate evidence from interpretation.
- A weekly marketing plan for solo builders seeking their first users
Turn one question into a realistic activity and review schedule.
All 7 guides
SaaS partnership marketing: run a useful first collaboration
Choose a complementary SaaS partner, plan one bounded collaboration, agree the work and audience promise, and evaluate the result before building a larger partner program.
Read guide FOUNDER GUIDEHow to find the right audience for your app
Choose a first audience for your SaaS or vibe-coded app using the customer’s situation, current workaround, reachable people, and evidence you still need to collect.
Read guide FOUNDER GUIDECustomer interviews for builders: learn what potential users need
Plan useful customer interviews for your SaaS or vibe-coded app with neutral questions, a fictional worked example, an evidence log, and a clear next decision.
Read guide FOUNDER GUIDEHow to explain your app in one sentence
Write a clear app description using the audience, task, input, and result. Work through positioning examples and a practical test before reusing the sentence in your marketing.
Read guide FOUNDER GUIDESaaS landing page copy: help your first users understand the offer
Plan a SaaS landing page for your first users with clear copy, an annotated example, a suitable call to action, and practical checks for understanding and first use.
Read guide FOUNDER GUIDEHow to choose your first marketing channel
Choose a first marketing channel for your SaaS or vibe-coded app by audience behavior, the useful task you can demonstrate, your time budget, and evidence you can review.
Read guide FOUNDER GUIDEA weekly marketing plan for solo builders seeking their first users
Build a manageable marketing routine around one audience, one question, a realistic time budget, an observed first task, and a weekly decision log.
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