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Mailchimp alternatives

Compare MailerLite, Brevo, Kit, beehiiv, Klaviyo, and Loops as Mailchimp alternatives by free plan limits, how contacts are billed, automation, and who each is built for.

What do you need to change?

Most teams start looking beyond Mailchimp for one of three reasons: the free plan stops at 250 contacts and 500 sends a month, the bill grows with every stored contact including unsubscribed ones, or the business needs tools built for its kind of audience. MailerLite and Brevo are general-purpose replacements, and Brevo prices paid plans by email volume rather than list size. Kit and beehiiv are built for creators and newsletters, with larger free plans. Klaviyo suits online shops that want email driven by store data.

A focused editorial selection based on the linked official documentation. Fit notes are our judgment, rather than firsthand benchmark results or a universal ranking. How we select and verify information.

Mailchimp alternatives at a glance

Mailchimp and its alternatives: main focus and free option
ToolBest forFree option
Mailchimp (current)Newsletters and promotional email for small businesses and online shops, with automation and a wide range of integrations.Free plan, 250 contacts
MailerLiteStraightforward newsletters and automations for small teams, with forms, sites, and digital products in the same account.Free plan, 250 subscribers
BrevoEmail campaigns and transactional email from one account, with a free plan that can store a large contact list.Free plan, 300 emails a day
KitGrowing and earning from a newsletter audience, with tagging, sequences, and paid subscriptions.Free plan, up to 10,000 subscribers
beehiivPublishing and monetising a newsletter, with growth tools such as recommendations and a referral programme.Free plan, 2,500 subscribers
KlaviyoEcommerce email and SMS driven by store data, such as abandoned cart, post-purchase, and win-back flows.Free plan, 250 active profiles
LoopsProduct, lifecycle, and transactional email for SaaS teams, driven by events from your app through the API, SDKs, or integrations.Free plan, 1,000 contacts

Six alternatives to consider

Email marketing tools

MailerLite

Consider MailerLite when you want a similar all-round tool for newsletters, automations, and landing pages, with paid plans priced by subscriber tier.

Email marketing for small businesses and creators, with a drag-and-drop editor, automations, landing pages, websites, and paid newsletter subscriptions.

Pricing model
A free plan covers up to 250 subscribers, 2,500 emails a month, and two user seats. Comfort and Power are priced by subscriber tier; Comfort allows ten times the top of your tier in monthly emails, and Power has unlimited sends under a fair use policy. New accounts get a 14-day trial of premium features.
Before choosing
The free plan stops at 250 subscribers and cannot send through the API or MCP server; note which trial features you will still need once the 14 days end.
MailerLite profile
Email marketing tools

Brevo

Consider Brevo when you send less often than your list size suggests, since paid plans are priced by monthly email volume and the free plan stores up to 100,000 contacts.

A marketing platform for email, SMS, and WhatsApp with transactional email, automation, and a sales CRM, with paid plans priced mainly by email volume.

Pricing model
The Free plan has no time limit and allows 300 emails a day, up to 100,000 stored contacts, and one user. Starter, Standard, and Professional are priced by monthly email volume, and each volume tier has a contact limit. Pay-as-you-go email credits that do not expire are also available.
Before choosing
On the free plan a campaign to more than 300 people has to be re-sent over several days; on paid plans, check both the email volume and the contact limit of the tier you choose.
Brevo profile
Email marketing tools

Kit

Consider Kit when you are a creator with a growing audience and want a free plan for up to 10,000 subscribers; automations need a paid plan.

Email marketing for creators, formerly ConvertKit, with forms, landing pages, broadcasts, visual automations, digital product sales, and a creator recommendation network.

Pricing model
A free plan covers up to 10,000 subscribers with unlimited broadcasts, forms, and landing pages. Creator and Pro are priced by subscriber count and add visual automations and sequences, with a 14-day trial. No plan has a sending limit.
Before choosing
Automations and email sequences need a paid plan, and paid plans move up to the next subscriber tier automatically when you pass the limit; price your list size a year ahead.
Kit profile
Email marketing tools

beehiiv

Consider beehiiv when the newsletter is the product and you want a website, referral programme, ad network, and paid subscriptions in one place.

A newsletter platform with a website, podcast hosting, an ad network, paid subscriptions, and referral tools for growing and earning from an audience.

Pricing model
A free plan covers up to 2,500 subscribers and one team seat with unlimited sends. Lite and Pro raise the subscriber limit and add automations, paid subscriptions, and more seats, with a free trial. beehiiv takes no share of paid subscription revenue; Stripe's processing fee still applies.
Before choosing
Apart from a one-email welcome message, automations start on the Lite plan; check that the growth and monetisation features you need are on the plan you will pay for.
beehiiv profile
Email marketing tools

Klaviyo

Consider Klaviyo when you run an online shop and want flows and segments built on order and browsing data, billed by active profiles.

A B2C marketing platform for email, SMS, and other channels, built on customer data from online stores, with reviews, helpdesk, and AI tools.

Pricing model
A free plan covers 250 active profiles and 500 emails a month. Paid email plans are priced by active profiles, meaning contacts you can email; SMS and other products are added on. A custom plan covers more than 150,000 active profiles.
Before choosing
Profiles added from orders and checkouts can count as active without an explicit opt-in; suppressing inactive profiles stops them counting toward your plan.
Email marketing tools

Loops

Consider Loops when you run a software product and want marketing, lifecycle, and transactional email triggered by events from your app, all from one contact record.

An email platform for software companies that sends marketing campaigns, event-triggered workflows, and transactional email from one contact record.

Pricing model
A free plan stores unlimited contacts and includes 4,000 sends per rolling 30 days to your first 1,000 contacts, with Loops branding. Paid plans are priced by subscribed contacts, with unlimited sends, transactional email included, and no seat fees.
Before choosing
Workflows and transactional email are triggered by events your app sends, so plan the developer work to connect it; unsubscribed contacts do not count toward the price.
Loops profile

When Mailchimp may still fit

Keep Mailchimp on the shortlist when you rely on its integrations, templates, and reporting, and your list is clean. Before planning a migration, archive contacts you no longer email to lower the contact total, and check whether Pay As You Go credits suit how rarely you send.

Subscribed, unsubscribed, and non-subscribed contacts all count toward your contact total, so archive contacts you no longer email before choosing a tier.

Before you switch

  1. Export your audience with each contact's status, and count subscribed contacts separately from unsubscribed and cleaned ones, since each provider bills differently.
  2. List the automations you run, such as a welcome series or abandoned cart emails, and check which plan includes each one on every candidate.
  3. Authenticate your sending domain on the new tool and send first to your most engaged segment before moving the whole list.

Frequently asked questions

Is there a free alternative to Mailchimp?

Kit's free plan covers up to 10,000 subscribers and beehiiv's up to 2,500, both with unlimited sends. Brevo's free plan stores up to 100,000 contacts but sends 300 emails a day, and MailerLite's allows 250 subscribers and 2,500 emails a month. Mailchimp's own free plan covers 250 contacts and 500 sends a month.

Which Mailchimp alternative is cheapest for a large list?

It depends on how often you send. Brevo prices paid plans by monthly email volume, though each tier also has a contact limit, while Mailchimp, MailerLite, Kit, and Klaviyo price mainly by list size. In our judgment, model a typical month in each, and check which contacts each one counts as billable.

Which Mailchimp alternative is best for ecommerce?

In our judgment, Klaviyo, because its flows and segments are built on store data from platforms such as Shopify and WooCommerce. Its free plan matches Mailchimp's at 250 active profiles and 500 emails a month, and paid email plans are billed by active profiles.

Which Mailchimp alternative suits a SaaS product?

Loops is built for software companies: it sends marketing, product, and transactional email from one contact record, triggered by events from your app. Brevo also combines campaigns with transactional email through its API and SMTP relay.

Mailchimp vs Constant Contact

Mailchimp vs Constant Contact: compare free plans and trials, contact-based pricing, send limits, automation, and support using official sources.

Read the guide

Mailchimp vs Klaviyo

Mailchimp vs Klaviyo: compare free plans, contact and active-profile billing, ecommerce flows, and SMS using each provider's official pages.

Read the guide

Sources and check dates

Provider documentation supports the product and billing descriptions. Confirm current limits and terms before choosing a plan.

Mailchimp

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MailerLite

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Brevo

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Kit

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beehiiv

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Klaviyo

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Loops

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ShowMeYourSaaS also offers commercial product coverage. These guides follow our editorial selection criteria; placement is not a purchased ranking. Send a correction with the page and a supporting source.