Kit

Build an email audience around what you make.

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About Kit

Kit, formerly ConvertKit, is an email marketing platform built around an audience of subscribers. Builders can use signup forms and landing pages to collect permission-based interest, send product updates, and organize subscribers with tags and segments. Paid plans add capabilities such as email sequences and visual automations for more structured welcome and nurture workflows. It is a useful complement to a product website when you want an ongoing relationship with people who are interested but not ready to buy. A free plan is available, with subscriber and feature limits. Check the current plan before relying on a particular automation or integration.

Subscriber capture

Create forms and landing pages that let interested visitors choose to hear from you.

Broadcasts and segmentation

Send updates to an audience and organize subscribers using tags and segments.

Sequences and automations

Build structured email workflows on eligible paid plans, with access determined by the current feature comparison.

Build, then get discovered

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