Ghost
Build a publication with a direct audience relationship.
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About Ghost
Ghost combines website publishing, newsletters, and membership tools for a publication with a direct audience relationship. Write an article, organize the site, and offer readers a way to subscribe or become members. It suits an independent writer, media project, or business developing an ongoing editorial presence. Choose a clear publishing rhythm before adding a paid membership offer. The core software is open source and can be self-hosted, which requires infrastructure, maintenance, and email delivery work. Ghost(Pro) is paid managed hosting with plan-specific member, staff, theme, and monetization capabilities. Hosting, delivery, and payment processing costs should be considered separately from the software license.
Publish a coherent website
Use the editor and site structure to organize articles into a publication readers can navigate.
Develop an audience relationship
Connect newsletter subscriptions and supported memberships to the content people want to receive.
Choose who runs the infrastructure
Compare self-hosting responsibilities with managed Ghost(Pro) plans, feature access, member limits, and payment costs.
Build, then get discovered
3 articlesPractical guides for taking your own app from a working product to its first users.