SWOT MATRIX AND DECISION LOG
Original fictional example and blank template. Checked 2026-10-27.
https://showmeyoursaas.com/articles/swot-analysis/
Framework reference: https://asana.com/resources/swot-analysis
Every example below is invented teaching material, not market research.

COMPLETED EXAMPLE — BRIEFRELAY
Decision: offer a two-week assisted intake pilot to two agencies during the next month?
Learning question: can each agency complete one real intake with the current product and bounded setup help?
Constraint: three support hours per week; no storage-system change in this pilot.

Strength S1 — existing reusable intake form.
Basis: fictional walkthrough observation. Implication: begin with current functionality.
Weakness W1 — three support hours available each week.
Basis: fictional planning assumption. Implication: cap participation and verify availability.
Opportunity O1 — a community organizer may introduce two agencies.
Basis: unconfirmed possibility. Implication: ask before promising dates.
Threat T1 — a buyer may prefer a bundled intake alternative.
Basis: fictional conversation concern. Implication: investigate the actual purchase context; do not generalize to a market trend.

PROPOSED DECISION
Owner: fictional founder.
Action: ask the organizer about two relevant agencies and confirm support capacity.
Dependencies: S1, W1, O1; investigate T1 during the legitimate decision conversation.
Limit: existing intake flow; two agencies; two weeks.
Stop/review: setup requires a storage change, required support exceeds available capacity, or organizer access is unavailable.
Evidence to record: completed intake, help needed, failures, and participant's next decision.
Interpretation limit: two completions do not establish long-term retention or market demand.
Status: proposed exercise; no actual pilot has occurred.

BLANK MATRIX
Decision / audience / period:
Learning question:
Constraints:
Strength ID / statement / source / observation date / interpretation:
Weakness ID / statement / source / observation date / interpretation:
Opportunity ID / statement / source / observation date / interpretation:
Threat ID / statement / source / observation date / interpretation:
Conflicting evidence:
Unknowns that could change the decision:

BLANK ACTION LOG
Action:
Owner:
Linked evidence IDs:
Assumptions:
Scope / resource limit:
Observable learning:
Stop or review trigger:
Date reviewed:
Actual outcome:
Next decision:
Keep observation, inference, and untested possibility separate. Do not invent a fact to fill an empty quadrant.