PRODUCT-LED GROWTH EXPERIMENT PLAN
ShowMeYourSaaS — October 26, 2026
Guide: https://showmeyoursaas.com/articles/product-led-growth/

ONE USER AND ONE OUTCOME
Audience:
Recurring job:
First useful result:
Minimum sender/recipient or individual workflow:
Observed obstacle supported by interviews or usage evidence:
One proposed change:

DEFINITIONS BEFORE RELEASE
Eligible customer/account unit:
Activation event:
Activation observation window:
Return-use window aligned with the job's natural cadence:
Paid-conversion window and definition:
Acquisition source and audience mix:
Exclusions, duplicates, and partial windows:
Baseline period and cohorts:

ORIGINAL FICTIONAL CLIENT-BRIEF EXERCISE
User: freelancer requesting a brief from a client.
First value: receive one complete, reviewable client response.
Path: create brief → authorized client invitation → response → review.
Proposed activation: first valid response within 7 days of workspace creation.
The 7-day window is a hypothesis, not a SaaS benchmark.
Example free boundary to investigate: one active client project, paid access for
multiple ongoing projects. This is not validated pricing advice.

PRE-RELEASE CHECKS FOR THIS EXERCISE
The intended recipient can understand and complete the request.
Private work is not exposed through unintended sharing.
Empty, invalid, and failed-submission states explain what to do.
The free/paid boundary is clear before the user depends on it.
Users can retrieve their existing work.
Usage costs and abuse controls have an owner.

METRICS WITH COUNTS
Eligible workspaces with a complete activation window:
Activated workspaces:
Activation = activated / eligible completed-window workspaces × 100
New paying accounts by the stated cutoff:
Signup-to-paid = paying / eligible signup cohort × 100
Activated-to-paid = paying among activated / activated × 100
Repeat completion among accounts old enough to repeat the job:
Qualified recipients who later start and reach value:

FICTIONAL ARITHMETIC — NOT EXPECTED RESULTS
100 eligible workspaces complete a 7-day window.
30 activate: 30 / 100 = 30%.
6 become paying accounts by a 30-day cutoff: 6 / 100 = 6%.
Assuming all 6 came from the 30 activated accounts: 6 / 30 = 20%.
Do not infer causation or a proven winner from these invented counts.

GUARDRAILS AND REVIEW
Support/review minutes:
Variable delivery costs:
Unwanted invitations, access problems, refunds, or cancellations:
Differences in cohort source and maturity:
Known confounders in a before-and-after comparison:
Decision: continue / revise / stop
Owner, completed observation date, and next review: