{
  "title": "Original ReportDesk product analytics workbook",
  "synthetic": true,
  "version": 1,
  "license": "Original ShowMeYourSaaS teaching resource. Adapt for your own planning; no customer data is included.",
  "measurementUnit": "distinct account_id",
  "cohort": {
    "signupStartInclusive": "2026-10-01T00:00:00Z",
    "signupEndExclusive": "2026-10-02T00:00:00Z",
    "initialWindowEndExclusive": "2026-10-08T00:00:00Z",
    "repeatWindowStartInclusive": "2026-10-08T00:00:00Z",
    "observationEndExclusive": "2026-10-15T00:00:00Z"
  },
  "definitions": {
    "activation": "At least one successful report_delivered event in days 1–7.",
    "repeat": "An activated account has report_delivered in days 8–14.",
    "paid": "A subscription_started event before observationEndExclusive.",
    "exclusions": "Fixture contains no staff, test, or failed events. A real tracking plan must define these exclusions and account authorization.",
    "causality": "These synthetic counts do not establish that any feature caused repeat use or payment."
  },
  "expected": {
    "events": 29,
    "accounts": 10,
    "connected": 6,
    "initiallyActivated": 4,
    "repeated": 3,
    "paid": 2,
    "connectionRate": 0.6,
    "activationRate": 0.4,
    "connectionToActivation": 0.6666666666666666,
    "repeatAmongAll": 0.3,
    "repeatAmongActivated": 0.75,
    "paidAmongAll": 0.2
  },
  "events": [
    {
      "event_id": "evt_001",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_002",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_003",
      "account_id": "acct_003",
      "user_id": "user_003",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_004",
      "account_id": "acct_004",
      "user_id": "user_004",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_005",
      "account_id": "acct_005",
      "user_id": "user_005",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_006",
      "account_id": "acct_006",
      "user_id": "user_006",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_007",
      "account_id": "acct_007",
      "user_id": "user_007",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_008",
      "account_id": "acct_008",
      "user_id": "user_008",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_009",
      "account_id": "acct_009",
      "user_id": "user_009",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_010",
      "account_id": "acct_010",
      "user_id": "user_010",
      "event": "account_signed_up",
      "event_version": 1,
      "occurred_at": "2026-10-01T00:00:00Z",
      "properties": {}
    },
    {
      "event_id": "evt_011",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:01:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_012",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:02:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_013",
      "account_id": "acct_003",
      "user_id": "user_003",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:03:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_014",
      "account_id": "acct_004",
      "user_id": "user_004",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:04:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_015",
      "account_id": "acct_005",
      "user_id": "user_005",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:05:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_016",
      "account_id": "acct_006",
      "user_id": "user_006",
      "event": "source_connected",
      "event_version": 1,
      "occurred_at": "2026-10-01T09:06:00Z",
      "properties": {
        "source_type": "synthetic"
      }
    },
    {
      "event_id": "evt_017",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "report_generated",
      "event_version": 1,
      "occurred_at": "2026-10-02T10:01:00Z",
      "properties": {
        "report_id": "report_initial_1"
      }
    },
    {
      "event_id": "evt_019",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "report_generated",
      "event_version": 1,
      "occurred_at": "2026-10-02T10:02:00Z",
      "properties": {
        "report_id": "report_initial_2"
      }
    },
    {
      "event_id": "evt_021",
      "account_id": "acct_003",
      "user_id": "user_003",
      "event": "report_generated",
      "event_version": 1,
      "occurred_at": "2026-10-02T10:03:00Z",
      "properties": {
        "report_id": "report_initial_3"
      }
    },
    {
      "event_id": "evt_023",
      "account_id": "acct_004",
      "user_id": "user_004",
      "event": "report_generated",
      "event_version": 1,
      "occurred_at": "2026-10-02T10:04:00Z",
      "properties": {
        "report_id": "report_initial_4"
      }
    },
    {
      "event_id": "evt_018",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-02T11:01:00Z",
      "properties": {
        "report_id": "report_initial_1",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_020",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-02T11:02:00Z",
      "properties": {
        "report_id": "report_initial_2",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_022",
      "account_id": "acct_003",
      "user_id": "user_003",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-02T11:03:00Z",
      "properties": {
        "report_id": "report_initial_3",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_024",
      "account_id": "acct_004",
      "user_id": "user_004",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-02T11:04:00Z",
      "properties": {
        "report_id": "report_initial_4",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_028",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "subscription_started",
      "event_version": 1,
      "occurred_at": "2026-10-05T12:00:00Z",
      "properties": {
        "plan": "team"
      }
    },
    {
      "event_id": "evt_025",
      "account_id": "acct_001",
      "user_id": "user_001",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-09T11:00:00Z",
      "properties": {
        "report_id": "report_repeat_1",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_026",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-10T11:00:00Z",
      "properties": {
        "report_id": "report_repeat_2",
        "delivery_status": "success"
      }
    },
    {
      "event_id": "evt_029",
      "account_id": "acct_002",
      "user_id": "user_002",
      "event": "subscription_started",
      "event_version": 1,
      "occurred_at": "2026-10-10T12:00:00Z",
      "properties": {
        "plan": "team"
      }
    },
    {
      "event_id": "evt_027",
      "account_id": "acct_003",
      "user_id": "user_003",
      "event": "report_delivered",
      "event_version": 1,
      "occurred_at": "2026-10-11T11:00:00Z",
      "properties": {
        "report_id": "report_repeat_3",
        "delivery_status": "success"
      }
    }
  ]
}