LEAD MAGNET PLANNER — ORIGINAL SHOWMEYOURSAAS WORKSHEET
Date: 2026-10-27
Guide: https://showmeyoursaas.com/articles/lead-magnet-examples/

OFFER SELECTION
Audience and recent task:
Current alternative:
Information or tool that would help them finish that task:
Smallest useful asset and required format:
Inputs, tools, or paid features the reader would need:
Expected maintenance work and owner:
Relevant next product action:
Evidence that would support or contradict the offer hypothesis:

COMPLETED FICTIONAL EXAMPLE
Audience: small design-studio owner preparing a recurring client brief.
Asset: editable brief-readiness checklist with one completed example.
Promise: identify missing inputs and assign an owner for each.
Next step: prepare one brief, then decide whether a shared form helps.
Evidence needed: observed use, unresolved questions, and relevant next actions.
This is an offer hypothesis, not a measured conversion claim.

EIGHT ORIGINAL ASSET HYPOTHESES
1. Design-studio intake: scope, references, and required-file checklist.
2. Billing import: synthetic invoice sample and field/validation guide.
3. AI usage: requests, tokens, model-rate, and spending-limit worksheet.
4. Team scheduling: owner, availability, routing, and fallback worksheet.
5. Incident handoff: owner, impact, next update, and recovery runbook.
6. Reporting: monthly-close source, deadline, and review checklist.
7. Support triage: synthetic ticket-tagging exercise and review sheet.
8. Product directory: description, pricing, links, and screenshot planner.
These refer to fictional product types and do not imply vendor performance.

DELIVERY DESIGN
What the visitor receives, format, and delivery timing:
Why contact information is needed for this exchange:
Minimum request fields:
Separate, optional choice for ongoing marketing emails:
Asset still delivered if that ongoing-email choice is not selected:
Success, invalid-address, retry, and missing-file states:
Phone and downloaded-file check:
Owner for delivery failure and maintenance:

ORIGINAL SYNTHETIC MEASUREMENT EXAMPLE
Known, distinct people with completed follow-up windows:
100 eligible visitors -> 20 requesters -> 18 deliveries -> 6 qualified people
-> 3 trial starters. Qualification and identity rules are predefined here.
Request rate: 20/100 = 20%.
Delivery success: 18/20 = 90%.
Qualified share of requesters: 6/20 = 30%.
Requester-to-trial: 3/20 = 15%.
These are teaching counts, not benchmarks or ShowMeYourSaaS results.
Do not mix sessions, people, and accounts in the same rate. Real anonymous
traffic may not allow this identity mapping. Newsletter choices remain a
separate count, and incomplete follow-up windows remain marked incomplete.

GATED OR UNGATED?
A public resource can be useful without collecting contact information.
Record the delivery choice and what can actually be measured. An ungated
download is not an email-list subscription or a qualified lead by itself.

REVIEW
Can the intended reader complete the promised task?
Does the next product action serve the same audience and job?
Observed evidence, alternative explanations, and missing information:
One next change, owner, and review date:

Sources checked 2026-10-27:
https://mailchimp.com/resources/what-is-a-lead-magnet/
https://mailchimp.com/help/how-the-form-builder-works/