SAAS GO-TO-MARKET STRATEGY: COMPLETED EXAMPLE AND BLANK PLAN
Original ShowMeYourSaaS worksheet — October 26, 2026
Guide: https://showmeyoursaas.com/articles/go-to-market-strategy/

ONE-PAGE PLAN
Product, version, owner, and review date:
Audience and situation triggering the need:
End user, buyer, approver, and other participants:
Current workaround and its consequence:
Offer and smallest complete customer result:
Positioning supported by actual capability:
Pricing hypothesis, billing unit, pilot terms, and relevant limits:
Distribution route and appropriate permission to contact or participate:
Destination, demonstration, and buying path:
Delivery/support owner and available capacity:
Readiness conditions before invitations:
Observation window and explicit outcome definitions:
Cost ceiling and stop/review condition:
Important assumptions still needing evidence:

ORIGINAL FICTIONAL BRIEFBOARD PLAN — NOT VALIDATED MARKET FINDINGS
Audience: independent design studios starting a new client project.
Trigger: an agreed project still lacks clear scope information.
Alternative: email threads and manually assembled documents.
Offer: create one brief request and receive a reviewable client response.
Positioning: organize the first client brief in one explicit request.
Pricing hypothesis: $40/workspace/month after a defined pilot.
Distribution hypothesis: one relevant educational demo and permission-based
research invitations. No actual invitations or messages are sent by this plan.
Buying path: founder-led qualification, bounded trial, explicit paid decision.
Delivery: dependable request, response, review, and recovery paths.
Review: completed 28-day pilot windows, counts, effort, and reasons for stopping.

READINESS / PILOT / REVIEW
Readiness: verify the task, offer terms, access, support, and data retrieval.
Pilot: retain consistent eligibility, outcome, and assistance definitions.
Review: wait for the chosen windows to complete; inspect actual task outcomes.
Owner and dependencies for each stage:

FICTIONAL FUNNEL — ALL COUNTS AND COSTS INVENTED
Relevant conversations: 20
Trial starts: 8
Completed first briefs: 5
New paying workspaces: 3
Assume all 3 paying workspaces are among the 5 reaching first value.
Assume all 8 trial windows have completed the defined 28-day period.
Trial-to-first-value: 5 / 8 = 62.5%
Trial-to-paid: 3 / 8 = 37.5%
Conversation-to-paid: 3 / 20 = 15%
Cash acquisition expense: $400
Cash CAC: $400 / 3 = about $133.33
Founder acquisition effort: 8 hours × illustrative $50/hour = $400
Effort-adjusted expense: $800
Effort-adjusted CAC: $800 / 3 = about $266.67
Delivery costs are additional. These are not expected conversion benchmarks.
Three customers do not establish recurring retention or a scalable channel.

YOUR EVIDENCE LOG
Eligible conversation/account reference:
Customer's actual task and alternative:
First result and assistance required:
Paid decision and buying authority:
Reason for noncompletion or refusal:
Cost allocation and founder acquisition time:
Cohort age and completed observation cutoff:

DECISION
Assumption supported or contradicted:
Alternative explanations and differences in audience/assistance:
One next change, owner, cost ceiling, and review date:
Continue / revise / stop: