{
  "title": "Original ClearReport conversion workbook",
  "synthetic": true,
  "version": 1,
  "cohort": {
    "firstVisitStart": "2026-09-01",
    "firstVisitEnd": "2026-09-07",
    "unit": "One eligible visitor maps to at most one account in this synthetic example.",
    "deviceAssignment": "First visit device",
    "exclusions": [
      "staff",
      "test traffic"
    ],
    "initialStagesWindow": "Within 14 days of each visitor's first visit",
    "paidWindow": "Within 30 days of each visitor's first visit",
    "observationThrough": "2026-10-07"
  },
  "stages": [
    "visitors",
    "signupStarted",
    "accountCreated",
    "emailVerified",
    "reportDelivered",
    "paidStarted"
  ],
  "groups": [
    {
      "device": "desktop",
      "visitors": 600,
      "signupStarted": 72,
      "accountCreated": 60,
      "emailVerified": 48,
      "reportDelivered": 24,
      "paidStarted": 9
    },
    {
      "device": "mobile",
      "visitors": 400,
      "signupStarted": 48,
      "accountCreated": 20,
      "emailVerified": 12,
      "reportDelivered": 6,
      "paidStarted": 3
    }
  ],
  "expected": {
    "visitors": 1000,
    "signupStarted": 120,
    "accountCreated": 80,
    "emailVerified": 60,
    "reportDelivered": 30,
    "paidStarted": 12,
    "visitorToAccount": 0.08,
    "formCompletion": 0.6666666666666666,
    "verification": 0.75,
    "deliveryAmongVerified": 0.5,
    "visitorToPaid": 0.012,
    "desktopFormCompletion": 0.8333333333333334,
    "mobileFormCompletion": 0.4166666666666667
  },
  "investigation": {
    "observation": "Lower mobile form completion in the synthetic cohort.",
    "fictionalFinding": "In an invented manual check, the founder reproduces a password validation message obscured by the on-screen keyboard.",
    "proposal": "Keep requirements and the relevant validation message visible and accessible.",
    "guardrails": [
      "verification success",
      "first report delivery",
      "signup support requests",
      "appropriate account quality"
    ],
    "postChangeResults": null,
    "limitation": "No post-change uplift or causal effect is supplied or claimed."
  }
}