Attio

Shape a CRM around how your business works.

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Sales & CRMCRMRelationshipsPipelinesWorkflowsEditorial listing

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About Attio

Attio is a CRM built around a flexible data model, allowing teams to organize relationships and processes in ways that fit their business. Founders can use records, lists, and pipelines to manage prospects, partnerships, and customer conversations. Email and calendar sync help bring relationship context into the workspace, while reporting and workflows support more structured processes as a team grows. Its broader platform also includes AI and automation capabilities, whose availability and usage allowances depend on the plan. A free tier is available for small teams. Check the current seat, record, workflow, and AI limits before designing a sales process around a specific feature.

Flexible customer data

Structure records and attributes around the relationships and processes your team actually manages.

Email and calendar context

Bring connected communication history into customer records to prepare better follow-ups.

Pipelines and reporting

Organize opportunities and review progress; advanced automation and reporting depend on your plan.

Build, then get discovered

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